This week, Bell and Telus decided to put their differences aside and join forces to offer a HSPA network that will span the length of Canada. This is the first major annoucement after the wireless spectrum auciton that was held back in the Summer of 2008. With this announcement, we will see in 2010 a major shift in consumer pricing for cell phone plans and cell phones. In the meantime, Globalive will hopefully help shake up the marketplace especially since its website inception, Wireless Soapbox, launched on September 4, 2008. This website is helping Canadians voice their displeasure on our current wireless market. On here, Globalive has let us wireless users let them know what’s wrong and it seems they are listening. I believe they are at least trying since it’s one of the first times, big business has come down to the level of consumers and asked the people who pay their bills, their opinion through a more community based way.
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Telus Logo
Back to Bell and Telus. Gearing up for the Vancouver 2010 games is not only the governments job, but also an incentive for wireless carriers to shift their pricing plans. By the time the Vancouver 2010 Winter Games roll around, Bell and Telus will have set up their new network that will start charging for roaming while sending data. This will be a huge money maker since most people visitng Canada for the Games will want up to date results on how their country is doing in compeitions.
This is good for Canadians in general though because it offers another two companies who can now officially directly compete with Rogers and Fido. Now Telus will be able to market the same high-tech phones Rogers does and be able to get those phones at a cheaper price per unit. To do this, they will overlay their current CDMA network with the new HSPA network. The HSPA overlay will also help speed up the transition into the 4G Long Term Evolution standard, expected to be in use by 2012, which will offer record download speeds and eliminate the division between GSM and CDMA. This transition is where Europe is going so it only makes sense that Canada follows suit.
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