Bell Undercuts Rogers with Instinct
With Rogers bringing the iPhone to Canada on July 11th, the other service providers had to do something, and do something quick. So Bell presents to Canada, the Samsung Instinct. While it isn’t necessarily quick, as it debuts sometime on August 8th, the Samsung Instinct offers much of the same features that the iPhone does, representing a true iPhone killer in my mind. One key flaw that the Instinct has though is that it can’t be used as a tethered device where the phone is used to get wireless signals for a laptop. Another difference, although not that big in my mind is the fact it only supports up to 8GB of storage with it’s microSD card. With bigger and bigger mp3 devices out on the market, I can imagine this will be a selling point for the iPhone for many people.
Potential customers will be enticed by the lower price point of the actual phone and plans. The phone will start at $149.95 with a 3-year contract but is available with 1,2 and no contract as well with the highest price point being $449.95. The plans are also cheaper than the iPhones’ starting as low as $40 a month and with more to offer, it’s obviously a much better deal. “The lowest price plan for the Instinct includes 100 minutes of local calls for $20; 1,000 minutes of voice calls from 9 p.m. to 7 a.m. and weekends (Fridays from 9 p.m. to Mondays at 7 a.m.); an $8.95 monthly system access fee; 75 cents for 911 emergency calls, and the $10 unlimited Internet plan. The monthly total comes to $39.70 before taxes.”Globe and Mail.
The Instinct has a full-touch screen with haptic feedback, meaning it responds when keys are pressed, and connects to the EV-DO Rev A high-speed data network. It also supports Web browsing and Internet e-mail (including Hotmail and Gmail accounts), as well as attachments. Features such as the global positioning system as well as live and on-demand TV.
Update: Rogers has announced new lower data plans to combat the negative criticsm it has received for its pricing. It’s only a limited time offer from July 11 to the end of August and will be available to all 3G phone purchases in that time frame. Previously a 6GB data plan would have cost you $100 but now they are offering a $30 plan. It’s still no match for Bell’s offer of $10 for unlimited data but it’s a step in the right direction.
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