Apple has its App Store and when Google released the G1 phone, it also released the Android App Market. What happened when Microsoft released its Windows Mobile OS, well I think you know the story. It might just be a reason why Windows phones don’t sell as well as they used to. Well, now the story is about to change with the release of Windows Marketplace hopefully by the end of the year.
If you are a developer, expect Microsoft to start accepting registrations for a developer by Spring, mobile applications in the Summer, and then if you’re a user, expect to see Windows Marketplace on your phone when Windows Mobile 6.5 ships later this year.
There are many things alike between Apple, Google and Microsoft when it comes to their respective application marketplace including the initial annual cost of $99 to be able to submit there applications, developers getting a 70% cut of their app sales and being able to set their app prices. There is a difference though and Microsoft gets the advantage here. Microsoft allows students to submit applications for free through the Microsoft DreamSpark Program whereas Apple charges the same for everyone except they charge more ($299) if you are a company with over 500 employees.
Another big advantage Microsoft has if they continue on the right track, is they plan to make their approval process more streamlined. Apple has always been critized for the long process to get their apps approved and it is also very secretive. There have been stories where apps have mysteriously disappeared or were rejected without any reason. Microsoft plans to do the complete opposite by giving detailed feedback during and after the possible acceptance of their apps, having a more open system, and cutting down the time from submission to approval or rejection. In a statement by Microsoft, they said it wants developers to spend more time “writing innovative applications, and less time trying to navigate the approval process.”
Update: Blackberry is also planning to introduce its own App Store called App World but they are taking a slightly different approach. It will work with Blackberry devices running OS 4.2 or higher that either have a trackball or the Surepress touchscreen that is on the Blackberry Storm. Only available in the U.S., Canada and the U.K., Blackberry is aiming not at general consumers, but at the business market. You can register online to become a developer at RIM’s website.
The biggest difference is the pricepoints that Blackberry will skip. It will offer some free apps, but will not offer any apps at the $0.99 and $1.99 pricepoint which is usually the price that the topsellers on the App Store is sold for. The bizarre thing is they will sell Apps for a price of $999, the price at which 8 people bought a useless app called I Am Rich. Will there be another one for Blackberry?
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