19 June 2008 One Comment Print This Post  Email This Post

When Yahoo first acquired the rights to use Rocketmail in 1997 it never dreamed of using it today, to try and help push forward in Web 2.0. With Facebook and Myspace continuing to dominate peoples way of communication, companies like Google, Yahoo, and Microsoft are trying to find ways to bring the young generation back and make things seem relevant again. One way to do that, is to offer a new email address where the options are unlimited in terms of what’s before the @ symbol. The most recent company to do this was Microsoft with @live.ca and the more popular rollout was with Google and Gmail (@gmail.com). Now Yahoo plans to do it again, but with two choices, Rocketmail and YMail.

These two domains will be available for you to acquire 4pm Thursday June 19, 2008 at the main Yahoo Mail page.

Why bother with this you ask. We’ll all the mail clients are being pushed back by the younger generation and so Yahoo is losing traffic which is the backbone of their advertising revenue. Without traffic, Yahoo loses tons of money. “There are lots of companies trying to extend the e-mail box further and have it be your dashboard for your personal life,” he said. “It keeps your brand attached to the user experience.”

Get your new domain name today, and be sure to spread the word.

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